3 Easy Ways to Repurpose Blog Content For Social Media

May 31, 2019
Content Marketing

Welcome to the page dedicated to "3 Easy Ways to Repurpose Blog Content For Social Media" by Aaron Metosky Designs. If you are looking for effective strategies to optimize your social media presence through repurposing blog content, you've come to the right place! At Aaron Metosky Designs, we specialize in providing high-end digital marketing solutions in the Business and Consumer Services industry, aimed at helping businesses like yours enhance their online visibility and engage with their target audience.

Why Repurposing Blog Content For Social Media is Essential

As a business owner or digital marketer, you understand the importance of creating valuable blog content. However, solely publishing blog posts on your website might not be enough to maximize your reach and engage with potential customers. This is where repurposing blog content for social media can be a game-changer.

By repurposing your existing blog content for social media, you can leverage different platforms to breathe new life into your content, reach a wider audience, and drive traffic back to your website. Moreover, repurposing allows you to optimize your content for each platform's unique features and audience preferences, increasing the chances of attracting attention, likes, shares, and ultimately, conversions.

1. Transform Blog Posts into Engaging Infographics

Infographics are highly shareable and visually appealing assets that allow you to present complex information in an easily digestible format. They are perfect for capturing attention and sparking engagement on social media. To repurpose your blog content into infographics:

  1. Select a blog post with valuable and data-driven information.
  2. Identify key statistics, facts, and concepts that can be illustrated visually.
  3. Create visually stunning graphics that convey the main points.
  4. Arrange the graphics and textual snippets in a logical flow.
  5. Add your branding elements and a call-to-action linking back to the original blog post.

Sharing the infographic on platforms like Twitter, Pinterest, and Facebook can attract attention, generate shares, and drive traffic to both the infographic and the original blog post.

2. Convert Blog Content into Engaging Videos

Video content has gained immense popularity on social media, and repurposing your blog posts into videos can help you tap into this trend and captivate your audience. Here's how you can do it:

  1. Choose a blog post with a compelling story or tutorial.
  2. Create a script or outline that highlights the main points.
  3. Use video creation tools or hire professionals to produce visually appealing videos.
  4. Add subtitles, background music, and your branding elements.
  5. Optimize the video for each platform's recommended dimensions and technical requirements.

Once you have your videos ready, share them on platforms like YouTube, Instagram, and LinkedIn, and don't forget to include a link to the original blog post in the description or comments section.

3. Craft Engaging Social Media Posts with Snippets from Blog Content

Short and attention-grabbing social media posts can be an effective way to entice your audience to consume your blog content. Here's how to repurpose your blog content into enticing social media posts:

  1. Select intriguing snippets or quotes from your blog posts.
  2. Adapt the snippets to fit each social media platform's character limit.
  3. Create visually appealing graphics with the snippets using tools like Canva or Adobe Spark.
  4. Include a call-to-action to encourage users to read the full blog post.
  5. Add relevant hashtags to increase the discoverability of your posts.

Sharing these engaging social media posts on platforms like Instagram, Twitter, and LinkedIn can drive traffic to your blog, boost engagement, and position your brand as a knowledgeable industry leader.

By implementing these three strategies, you can make the most out of your blog content by repurposing it effectively for social media. At Aaron Metosky Designs, we are passionate about helping businesses in the Business and Consumer Services industry optimize their digital marketing efforts. Contact us today to learn more about how we can boost your online visibility and connect with your target audience through innovative strategies and high-quality content.

Jason Ballentine
Thanks for sharing these awesome tips! 😃💯 Definitely going to try these out!
Oct 15, 2023
Ulf Cedergren
Great tips! 👍
Oct 5, 2023