DEFINITION: Remarketing

Tactics used by marketers to follow up with leads that expressed interest but haven’t converted, usually through automated or triggered emails. Remarketing to prospects who have self-identified as being interested in what you have to offer can help increase conversions.

Also known as retargeting, a type of paid ad that allows advertisers to show ads to customers who have already visited their site. Once a user visits a site, a small piece of data called a “cookie” will be stored in the user’s browser. When the user then visits other sites, this cookie can allow remarketing ads to be shown. Remarketing allows advertisers to “follow” users around in attempts to get the user back to the original site.

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