Open Rate




DEFINITION

The percentage of people who open your marketing email. Open rate is calculated by dividing the number of emails opened by the total number of emails sent, excluding bounced messages. Many email service providers let you A/B test variables such as subject line and delivery time to help improve your open rate.

The number of individuals that open your email out of the total number of people that your email was sent to. This number is represented as a percentage.




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