IAB




DEFINITION

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. IAB standard has their membership is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, it develops technical standards and best practices. IAB and the IAB Education Foundation are committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., IAB standard advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. There are 43 IABs licensed to operate in nations around the world and one regional IAB, in Europe. Founded in 1996, the IAB is headquartered in New York City and has a San Francisco office.

For a complete list of IAB Members as well as the Councils, Committees and Working Groups who are actively shaping the interactive industry, please visit the IAB Member Center.

 

IAB PROFESSIONAL CERTIFICATIONS

IAB Certification programs lead the media and marketing industries for establishing and measuring competency in digital advertising. Learn More

IAB DIGITAL MARKETING & MEDIA FOUNDATIONS CERTIFICATION

Digital Media is an ever-changing environment. Clients expect you to understand the basic landscape and employers require that you have the knowledge to succeed. With IAB Digital Marketing and Media Foundations Certification you can build client credibility and your career. Learn More

IAB DIGITAL MEDIA SALES CERTIFICATION

We created this program to help digital buyers and sellers establish an immediate, deeper level of trust when working together. More than 8,000 digital leaders have applied for the program from over 250 companies, and it is the only globally recognized and accredited program in digital sales. Learn More

IAB DIGITAL MEDIA BUYING & PLANNING CERTIFICATION

Digital media buying and planning is constantly evolving with new tools, platforms, and channels. It’s essential that you can prove to your clients and employer that you know your craft. This program was created for digital agencies and marketers working across media buying, planning, strategy, and analytics. Learn More

IAB DIGITAL AD OPERATIONS CERTIFICATION

This program ensures that Ad Operations professionals have the required skills to run campaigns efficiently. With the proliferation of more and more platforms and channels, ad units and formats, metrics and tools, standardized skills are absolutely necessary to remain competitive. Learn More

 




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