DEFINITION: Analytics (or Google Analytics)

The discipline of discovering relevant patterns and actionable insights in data. Analytics allow you to determine whether your marketing is actually working.

Allows webmaster to collect the statistical data and information about the performance of a website or marketing campaign. As discussed in the image, web analytics helps marketers in deciding the effectiveness of marketing campaigns.

  • Decision making is not easy, especially if the business is big (enterprise)
  • Competitive advantage
  • Improving efficiency

A Google platform that allows webmasters to collect statistics and data about website visitors. Google Analytics (sometimes abbreviated as GA) allows webmasters to see where web traffic comes from and how visitors behave once on the site.

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