Clients Win 8 Top American Marketing Awards
Each year, the American Marketing Association bestows one marketer in each of 10 categories with a “Marketer of the Year” award, dubbed the ‘Oscars of Marketing,’ for both the creative work and ultimate success of their marketing campaigns. Design firms, ad agencies and marketing departments submit their best work to a panel of marketing gurus chosen by the leadership of the American Marketing Association, to showcase the top marketing campaigns produced by a Western Pennsylvania firm and distributed anywhere in the US. This year, at the annual awards banquet on Friday, December 7, Droz clients were honored by 7 of these awards and the ‘Grand Marketer of the Year” award, a testament to our clients’ trust and willingness to take a chance with new ideas.
Droz and Associates clients won the “Grand Marketer of the Year” and “Marketer of the Year” in 7 of 10 possible categories, including:
- CleanCare Systems for Medical and Healthcare (and Grand Marketer)
- Pittsburgh Arts and Lectures for Non Profits
- Network Access for Technology
- Propel Schools for Education
- Silk and Stewart for Real Estate and Construction
- Jeffrey Smith Studio for Consumer Services
- MainLine Private Wealth for Financial Service
And the Winners Are…
CleanCare Systems, won in the Medical and Healthcare category and Grand Marketer of the Year for a campaign that helped expand CleanCare’s market into neighboring states that featured humorous headlines such as “The Best Linen Service in Cleveland Comes from Pittsburgh.” We also created a new branding campaign, seen on over 35 delivery vehicles and a new website, collateral materials and sales training program. Bob Friedman, marketing director of CleanCare credits Droz with “rethinking our core message that helped us surpass our sales goals. Even we were surprised at the immediate impact the campaign had on our visibility and credibility in the market.”
Pittsburgh Arts and Lectures, a non-profit cultural venue which features well known authors, won “Marketer of the Year” in the non-profit category for a multilevel campaign that included 20 different designs of posters and banners as well as direct marketing and advertising to increase visibility and subscription sales. “The banners, displayed in key locations, created great visibility and engagement,” says Jayne Adair, director of the series, acknowledging “the campaign that Droz created went well beyond our expectations with imaginative use of print materials, posters, website and on site marketing materials.”
Network Access, winner in the technology segment implemented a re-branding including a “Netwatchman” character that has become the company’s new mascot, now used on the company’s website, print materials and apparel that Droz designed. “The Netwatchman has become a figurehead for our company,” says Jim Barnes, president of Network Access. “Even though a branded character might seem like a small thing, it’s gone a long way to differentiate us and keep our brand in the limelight.
For Propel Schools, a charter school system that won for Education and serves poor communities, Droz developed a series of materials and videos to help communicate the unique values of the school. Working with Emmy Award winning videographer, Joe Seamans, the videos portray the history and principles that guide the school and have been responsible for significant improvements in student performance in some of Pennsylvania’s most underserved neighborhoods. Anne D’Appolonia, marketing director of Propel credits the Droz team for “creating a unique and compelling story that adds credibility and substance to our mission of changing the educational landscape.”
Silk and Stewart, who won the “Marketer of the Year” award in Real Estate and Construction, needed a turnaround strategy to attract tenants to its recently acquired Collier Town Square. “Droz created a fresh new brand based upon the image of a Town Square Cupola and developed some stunning materials to help us attract new and better tenants,” says Andrew Stewart, managing partner. “We’ve been working with the Droz team for over 15 years and are never ceased to be amazed at their creativity and commitment to results.”
Jeffrey Smith Studio, an exclusive hair salon, won for consumer services. Droz created a low cost in-salon and ad and banner campaign, featuring the salon’s customers expressing how the salon helps them better express who they are. Owner, Jeffrey Smith, met Dan at a party and was impressed with his immediate understanding of role of hair styling in projecting one’s personality and values. Smith explains, “Most marketers I talked with simply didn’t get it. Dan understood the psychology of a salon customer that helped us develop a campaign that’s bringing in new customers.”
MainLine Private Wealth, a Philadelphia-based wealth management firm, won “Marketer of the Year” in the Financial Services segment for a program that simplified the explanation of complex investment strategies and helped propel the firm into a leadership position in marketing index funds. It was also one of Dan’s favorite projects, in large part because it was for his brother, Gary, a partner in the Philadelphia firm. “I’ve known Dan longer than any of his clients ever will, and can say, without bias, that he’s forgotten more about marketing than most ad guys will ever learn.”
Congratulations to all the winners of the “Marketer of the Year” awards and thank you to our clients for the opportunity to earn your trust and commitment to doing good work.
We would also like to acknowledge special honorees, including:
- Hall of Fame Inductees: Susan and Eric Koger, co-founders of ModCloth
- Distinguished Educator: Paige Beal
- Other “Marketers of the Year”: Nova Chemicals (Industrial), Select International (Professional Services), Riley’s Pour House, Hospitality