Paper Weights Simplified - Comprehensive Guide by Aaron Metosky Designs

Sep 8, 2019
Print Blog


Welcome to the comprehensive guide on paper weights simplified brought to you by Aaron Metosky Designs. As a leading expert in the Business and Consumer Services - Digital Marketing industry, we understand the importance of understanding paper weights in creating impactful printing projects.

What are Paper Weights?

Paper weights refer to the weight and thickness of paper used for various printing purposes. Understanding paper weights can greatly impact the quality and perception of your printed materials. Different printing projects require specific paper weights to achieve desired results. At Aaron Metosky Designs, we aim to simplify the complexity surrounding paper weights to help you make informed decisions.

Types of Paper Weights

1. Bond Paper

Bond paper is a popular option for general printing needs. It is lightweight, versatile, and suitable for everyday documents such as letters, memos, and reports. The standard weight for bond paper is typically around 20 lb (75 gsm).

2. Text Paper

Text paper, also known as offset or book paper, is commonly used for high-quality stationery, flyers, brochures, and book pages. It provides a balance between thickness and flexibility, making it ideal for projects that require durability without being too heavy. Text paper usually ranges from 60-100 lb (90-150 gsm).

3. Cover Paper

Cover paper, as the name suggests, is designed for covers, postcards, invitations, and other projects requiring sturdiness and rigidity. It is thicker than bond or text paper, allowing it to withstand frequent handling and maintain its shape. Cover paper typically ranges from 80-120 lb (200-300 gsm).

4. Cardstock

Cardstock is a heavyweight paper commonly used for business cards, greeting cards, and invitations. It offers a substantial and premium feel, leaving a lasting impression on recipients. Cardstock can range from 80 lb (200 gsm) to over 100 lb (270 gsm) in weight.

Choosing the Right Paper Weight

When selecting the appropriate paper weight for your printing project, several factors need to be considered.

1. Purpose of the Material

Identify the purpose of your printed material. Is it for general office use, marketing collateral, or special occasions? Different purposes may require different paper weights to effectively convey the intended message.

2. Durability Requirements

Consider the durability requirements of your project. Will the material be frequently handled, mailed, or subject to wear and tear? Opt for heavier paper weights to ensure the longevity and quality of your printed materials.

3. Printing Techniques

Take into account the printing techniques involved. Certain printing methods, such as letterpress or foil stamping, may require specific paper weights to achieve desired results. Consult with a professional printer for expert advice.

4. Budget Considerations

Factor in your budgetary constraints. Heavier paper weights generally come at a higher cost. Consider the balance between quality, functionality, and budget when making your selection.


At Aaron Metosky Designs, we believe that understanding paper weights is crucial for creating visually stunning and impactful printing projects. Our comprehensive guide on paper weights simplified aims to equip you with the necessary knowledge to make informed decisions. Whether you're printing brochures, business cards, or invitations, selecting the right paper weight can significantly enhance the overall outcome. Trust our expertise in the Business and Consumer Services - Digital Marketing industry and let us help you achieve excellence in your printed materials.

Thanks for this informative guide! It's so helpful to have paper weights explained in a simplified way. 💯📄 I've always struggled to understand the different weights and thicknesses, but now I feel more confident in choosing the right paper for my printing projects. Kudos to Aaron Metosky Designs for making it easier for us! 👍👏
Nov 11, 2023
Benjamin Prelvukaj
Great guide! 📚💪 Thanks for simplifying paper weights for us.
Oct 14, 2023