7 Types Of Link Spam To Avoid Like The Plague

Jan 19, 2022
Content Marketing


Welcome to Aaron Metosky Designs, a leading provider of digital marketing services in the Business and Consumer Services industry. In this comprehensive guide, we will explore the 7 types of link spam that every website owner should avoid. By understanding and avoiding these harmful practices, you can protect your website's SEO and achieve higher search rankings.

1. Comment Spam

Comment spam is one of the most common types of link spam. It involves leaving irrelevant or low-quality comments on other websites with the sole purpose of including links back to your own site. Search engines consider comment spam as a manipulative tactic, and it can have a negative impact on your website's rankings.

How to avoid comment spam:

  • Only leave meaningful comments that contribute to the conversation.
  • Avoid using keywords or URLs in the name field.
  • Note that inserting links back to your own site within comments is discouraged.

2. Directory Spam

Directory spam involves submitting your website to low-quality or irrelevant directories solely for the purpose of gaining backlinks. While directories can be useful for legitimate purposes, excessive directory submissions can lead to link spam. It is important to select high-quality directories that are relevant to your website's industry.

Tips for avoiding directory spam:

  • Focus on submitting to authoritative directories that are relevant to your industry.
  • Avoid submitting to directories with low-quality content or excessive link directories.
  • Ensure that the directory listing provides value to visitors and is not solely for link purposes.

3. Article Directory Spam

Article directory spam involves submitting low-quality or spun articles to article directories in order to gain backlinks. This practice was popular in the past, but search engines now consider it as spam. Publishing high-quality, original content on reputable platforms is the recommended approach.

Guidelines to avoid article directory spam:

  • Create valuable and original content that provides real value to readers.
  • Focus on reputable platforms with high editorial standards.
  • Avoid article directories that accept low-quality or duplicate content.

4. Link Farms

Link farms are networks of websites created solely for the purpose of generating backlinks. These websites often have low-quality content and engage in manipulative linking practices. Link farms have a significant negative impact on your website's SEO and should be avoided at all costs.

How to steer clear of link farms:

  • Avoid participating in link exchange schemes or buying links from suspicious sources.
  • Focus on building high-quality, organic links from reputable websites.
  • Regularly audit your backlink profile to identify and remove any potential links from link farms.

5. Private Blog Networks (PBNs)

Private Blog Networks (PBNs) are groups of interlinked websites owned by an individual or an entity. PBNs manipulate search engine rankings by artificially inflating the number of backlinks to a specific website. However, search engines actively penalize websites involved in PBNs, making it a risky practice.

How to avoid Private Blog Networks:

  • Avoid participating in or purchasing links from PBNs.
  • Focus on building natural, organic links from reputable sources.
  • Invest time and effort into creating high-quality content that naturally attracts backlinks.

6. Link Wheels

Link wheels involve creating a circular structure of interlinked websites to manipulate search engine rankings. Similar to PBNs, link wheels aim to artificially boost a website's backlink profile. However, search engines are increasingly sophisticated in detecting these schemes, and using link wheels can result in severe penalties.

Key tips for avoiding link wheels:

  • Avoid participating in or creating link wheels.
  • Focus on building natural, diverse, and high-quality backlinks from reputable sources.
  • Invest in creating stellar content that naturally attracts backlinks from authoritative websites.

7. Automated Link Building

Automated link building involves using software or tools to generate a large number of backlinks quickly. These automated practices are considered manipulative and can lead to severe penalties from search engines. It is crucial to focus on building genuine, natural, and high-quality backlinks instead.

How to steer clear of automated link building:

  • Avoid using tools or software that promise to generate an excessive number of backlinks.
  • Invest in organic link building strategies, such as creating valuable content, networking, and outreach.
  • Regularly monitor your backlink profile and disavow any suspicious or low-quality links.


In conclusion, understanding and avoiding the various types of link spam is crucial for maintaining a healthy SEO strategy. By steering clear of these manipulative practices, you can protect your website's search rankings and ensure sustainable, long-term success. At Aaron Metosky Designs, we are committed to helping businesses navigate the complex world of digital marketing and achieve their SEO goals. Contact us today to learn more about our comprehensive range of services.

Lorenzo Wood
This article is a game-changer 🚫🔗 A must-read for website owners to avoid link spam!
Oct 12, 2023