8 Factors to Consider with International SEO

Jan 21, 2018
Marketing Facts

As a leading provider of digital marketing services in the business and consumer services industry, Aaron Metosky Designs understands the importance of international SEO for businesses looking to expand their reach globally. With the increasing globalization of markets, optimizing your website for international search engines is crucial to outperforming your competitors in the online space.

1. Keyword Research and Localization

When targeting international markets, it's essential to conduct thorough keyword research and localization. In order to rank on search engines like Google, it's important to understand how your target audience searches for products or services in different countries or regions. By identifying relevant keywords and tailoring your content to local language and culture, you can effectively optimize your website for international search.

2. Multilingual Content

Creating multilingual content is key to appealing to international audiences. By providing content in multiple languages, you not only improve user experience but also increase your chances of ranking higher in search engine results pages (SERPs). Translate your website's most important pages, including product descriptions, service offerings, and blog posts, to effectively reach and engage with global customers.

3. International Website Structure

Having a well-structured international website is crucial for both user experience and search engine optimization. Implementing hreflang tags, which indicate the language and geographical targeting of a specific page, is essential. This helps search engines understand the language and location variations of your content, ensuring it gets appropriately indexed for international users.

4. Local Web Hosting

Opting for local web hosting can significantly impact your international SEO efforts. Local hosting improves website loading speed, which is a critical ranking factor for search engines. Additionally, it enhances user experience by reducing latency and providing better server response times. Consider hosting your website on servers located in the target country or region to gain a competitive edge in local search results.

5. International Backlink Building

Just like in traditional SEO, building high-quality backlinks is crucial for international SEO success. However, the focus shifts from acquiring backlinks from local websites to getting backlinks that originate from authoritative international sources. Targeting relevant websites with a global reach will help boost your website's visibility and ranking across different countries and regions.

6. Social Media Localization

Social media platforms play a vital role in international marketing. Localize your social media profiles and posts to cater to specific target markets. This includes using country-specific language and cultural references, as well as targeting ads and promotions based on demographics. Engage with local audiences, build follower base, and encourage social sharing to increase your website's visibility and authority in international markets.

7. Mobile Optimization

In today's digital landscape, mobile optimization is paramount. This is especially true when it comes to international SEO, as mobile internet usage continues to rise globally. Optimize your website for mobile devices by using responsive design, fast-loading mobile pages, and ensuring a seamless user experience across different screen sizes and resolutions. Mobile-friendly websites have a better chance of ranking higher in search results.

8. Localizing Metadata and URLs

Localizing metadata and URLs is often overlooked but can have a significant impact on international SEO. Ensure that your page titles, meta descriptions, and URLs are localized to resonate with local audiences. Translating and optimizing these elements not only improves click-through rates but also helps search engines understand the relevance and context of your content for different target markets.

By considering these 8 factors for international SEO, you can position your business, Aaron Metosky Designs, as a leader in the digital marketing industry. Implementing these strategies will help you outrank your competitors on search engines like Google, gain a wider global audience, and drive more targeted traffic to your website. Stay ahead of the competition by staying updated with the latest international SEO trends and best practices.