Google Tag Manager - Cross Domain Tracking - The SEO Works

Dec 29, 2022
Blogging Tips


Welcome to Aaron Metosky Designs - your go-to destination for expert digital marketing solutions in the Business and Consumer Services industry. Our team of skilled professionals is dedicated to helping businesses thrive in the online world. In this article, we'll delve into the world of cross-domain tracking using Google Tag Manager and explore how it can greatly benefit your website's SEO.

The Importance of Cross Domain Tracking

When it comes to digital marketing, understanding the user journey and accurately tracking interactions across different domains is crucial for optimizing performance. Cross-domain tracking allows you to gather comprehensive data about user behavior, conversions, and engagement, ultimately enabling you to make data-driven decisions to enhance your website's SEO efforts.

Implementing Cross-Domain Tracking with Google Tag Manager

Google Tag Manager (GTM) is a powerful tool that simplifies the process of managing multiple tracking codes on your website. By implementing GTM, you can easily configure and deploy various tracking tags, including those required for cross-domain tracking.

Step 1: Set Up Google Tag Manager

If you haven't already, create a Google Tag Manager account and add your website as a container. Follow the provided instructions to install the GTM container code into your website's HTML.

Step 2: Create a Universal Analytics Tag

Inside your GTM container, create a new Universal Analytics tag. Configure the tag to include your Google Analytics tracking ID and specify the domains you want to track under the "More Settings" section. This ensures that the same user is tracked across different domains.

Step 3: Enable Cross-Domain Tracking

Within the Universal Analytics tag settings, enable the "Cross-Domain Tracking" option. This tells Google Analytics to track users across multiple domains, allowing you to obtain a complete user journey view.

Step 4: Modify Links and Forms

To ensure accurate tracking, update all links and forms with specific attributes that indicate the link's destination or origin. This allows GTM to properly associate the user interactions with the correct domains.

Benefits of Cross-Domain Tracking

By successfully implementing cross-domain tracking, you unlock a plethora of advantages for your SEO strategy:

  • Comprehensive User Journey Analysis: Gain insights into how users navigate between your various domains, allowing you to optimize their journey and improve conversions.
  • Accurate Conversion Tracking: Track conversions that occur on different domains and attribute them to the appropriate sources, gaining a clear understanding of what drives success.
  • Enhanced SEO Performance: With comprehensive data at your fingertips, you can make intelligent optimization decisions, improving your website's overall SEO performance.
  • Better Website Personalization: Understand how users interact with your website as a whole, enabling you to deliver personalized experiences based on their behavior across different domains.

Why Choose Aaron Metosky Designs?

When it comes to digital marketing services, Aaron Metosky Designs stands out from the competition. With years of experience in the Business and Consumer Services industry, our team possesses a deep understanding of effective SEO strategies and cross-domain tracking.

We pride ourselves not only on our technical expertise but also on our commitment to delivering exceptional results for our clients. Whether you're looking to implement cross-domain tracking or require assistance with other digital marketing strategies, we are here to help.


In conclusion, cross-domain tracking through Google Tag Manager is an essential aspect of modern SEO. By implementing this powerful tracking technique, you gain valuable insights into user behavior, conversions, and engagement across different domains. Utilize the benefits of cross-domain tracking to optimize your website's performance, improve your SEO, and stay ahead of the competition.

Contact Aaron Metosky Designs today to elevate your digital marketing efforts and see the difference that expert cross-domain tracking can make.