Personal Branding

Now that the election is over, the postmortems begin. What did each campaign do right, what did they do wrong, and what happens next? For some people, that was the end, for others, merely a beginning. KDKA radio requested my thoughts on what Sarah Palin could do to rebrand herself if she wants to continue on in national politics.

Branding yourself as a person is a powerful thing, and it can be difficult to overcome some of the attributes associated with you under such a bright spotlight. Difficult, but not impossible. Listen as I discuss with John Shumway some options on rebranding.