UVP (Unique Value Proposition)

DEFINITION: UVP (Unique Value Proposition)

UVP or Unique Value Proposition is also known as a unique selling proposition (USP), your UVP is a clear statement that describes the benefit of your offer, how you solve your customer’s needs and what distinguishes you from the competition. Your unique value proposition should appear prominently on your landing page and in every marketing campaign.

« Back to Glossary Index

Pin It on Pinterest

Share This