DEFINITION: UX or User Experience
User Experience or UX refers to how a person feels when interacting with a website, application, device, or other computing system. These perceptions are conceived based on the way the content, design and functionality affect the overall usability.
Stands for User Experience. UX refers to how a user interacts with a website or app (where they click, which pages they visit). UX can be shaped by testing differences in page layouts, CTAs, colors, content, etc to improve conversion rates. Having a good UX is crucial to having a good business, as it drives repeating users and engagement.
« Back to Glossary Index