UX (User Experience)




DEFINITION: UX or User Experience

User Experience or UX refers to how a person feels when interacting with a website, application, device, or other computing system. These perceptions are conceived based on the way the content, design and functionality affect the overall usability.

Stands for User Experience. UX refers to how a user interacts with a website or app (where they click, which pages they visit). UX can be shaped by testing differences in page layouts, CTAs, colors, content, etc to improve conversion rates. Having a good UX is crucial to having a good business, as it drives repeating users and engagement.




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