DEFINITION: SEO or Search Engine Optimization
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.
As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, adding content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search. In 2015, it was reported that Google is developing and promoting mobile search as a key feature within future products. In response, many brands are beginning to take a different approach to their Internet marketing strategies.
SEO or Search Engine Optimization is a term used to describe practice and methods to optimize a web site for better representation in search results. These practices and methods are usually based on the rules and best practices provided by the major search engines such as Google, Bing, Yahoo! and other major search engines. The guidelines from most of the major search engines are pretty similar to each other. They generally promote use of organic backlinks, relevant and unique content, genuine discussions on the topic and discourage spam links, posts, and contents.
The purpose of these best practices is to make web pages more easily discoverable by search engines and proper indexing of the web pages of the information. WordPress is already a very search engine friendly content management system, however, users can further optimize their WordPress powered websites by modifying certain settings or by using WordPress SEO plugins.
Improving the SEO of a website would only make it more easily discoverable and properly indexed by search engines. It is not necessarily true that a website with good SEO practices would gain better results in search engines or get more traffic. However, search engines are still a vital source of traffic for many websites so it is important that their websites follow these SEO guidelines.
Some of the things that can affect SEO include: web page title (Article or Post Title in most cases), the URL structure (how descriptive it is), length and importance of content, and many other smaller factors.
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