ROI (Return on Investment)

DEFINITION: ROI or Return on Investment

ROI stands for Return On Investment. In order for a business to receive a positive ROI, they must earn more money using marketing channels than they are spending on the marketing itself.

A measure of campaign performance, calculated by comparing what you’ve put in versus what you’re getting back. Keeping tabs on the ROI of your campaigns helps you make smarter decisions about how you should be allocating resources.

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