Responsive Design

DEFINITION: Responsive Design

Responsive is a method of building a fluid layout which shrinks and grows as a browser is resized. Unlike mobile websites detecting the device, responsive detects the dimensions and resizes the elements accordingly in order to give an optimized visual for the user. Responsive design can also make drastic changes once resized to mobile in order to adapt to the habits of mobile phone surfers (e.g. hidden menus or touch screen attributes).

A design approach geared toward tailoring a web page for mobile users. A responsive landing page should automatically detect your prospect’s screen size and adjust the layout and content accordingly. This means you don’t have to build multiple versions of the same page, enhances the user’s experience and increases their likelihood of converting.

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