Quality Score

DEFINITION: Quality Score

A component of Google AdWords shrouded in mystery. A high Quality Score means that your ads, keywords and landing pages appear relevant to one another, to what a customer is searching for and, most importantly, to Google.

Google Adwords’ rating of the relevance and quality of keywords used in PPC campaigns. These scores are largely determined by relevance of ad copy, expected click-through rate, as well as the landing page quality and relevance. Quality score is a component in determining ad auctions, so having a high score can lead to higher ad rankings at lower costs.

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