DEFINITION: Long Tail Keyword1>
Keywords targeted at highly-specific search queries containing three or more words. ‘Leather jacket’ is a popular keyword, whereas ‘men’s leather jacket size small’ is a long tail keyword.
While long tail keywords are less popular individually, they cumulatively form the majority of search queries.
A keyword phrase that is longer in length and hyper-specifically matches a user search query. A long tail keyword get less searches per month but has a higher search intent, and typically less competition by companies looking to serve up content to that search query. For example, a regular keyword might be ‘pittsburgh web designer’ but a long tail keyword would be ‘affordable pittsburgh web designer that makes WordPress sites’.
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