Google Ads (formerly Google AdWords)




DEFINITION

Google Ads is an online advertising service developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, and video content within the Google ad network to web users.

BENEFITS: WHY GOOGLE ADS?

Attract more customers
Whether you’re looking to bring in new website visitors, grow online sales, get the phones ringing, to increase brand awareness or keep customers coming back for more, Google Ads can help.

Reach the right people at the right time
Your business gets found by people on Google precisely when they’re searching for the things that you offer.

Advertise locally or globally
Target your ads to customers in certain countries, regions or cities — or within a set distance from your business or shop.

PRICING: YOU ONLY PAY FOR RESULTS

No Visit, No Fee
Signing up for Google Ads is free. You only pay when someone engages with your ad, like by visiting your website or calling your business. In other words, when your advertising is working.

Start with Any Budget
You set your own budget, so your costs will depend on what you are trying to accomplish with your online advertising. Some businesses spend tens of thousands of dollars a month, and others are comfortable investing several hundred.




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