CPA (Cost Per Acquisition)




DEFINITION: CPA

Cost-per-Acquisition or CPA is the total cost of converting someone. Cost Per Acquisition is the ultimate metric for any marketing department because you don’t want to spend more money to convert a customer than they’re worth.

A metric in paid advertising that tells about the amount of money, which is spent on acquiring a new lead or a customer. You can calculate it by dividing the total spend by the number of conversions, for specific period of time.




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