Conversion Rate




DEFINITION: Conversion Rate

The percentage of people who complete your campaign goal. If your conversion rate is low, it’s time to optimize your landing page or website. That’s where A/B testing comes in.

The rate at which visitors to a website complete the predefined goal. It is calculated by dividing the number of goal achievements by the total number of visitors. For example, if 100 people visit a website and 10 of them complete the conversion goal (like filling out a contact form) then the conversion rate is 10%.




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