DEFINITION: Conversion Rate Optimization or CRO
The practice of continually improving your website or landing page’s capacity to convert visitors into leads or customers. Conversion rate optimization is all about making your marketing more successful.
A branch of digital marketing that aims to improve the conversion rate of web pages, thus making the pages more profitable. Conversion rate optimization combines psychology with marketing and web design in order to influence the behavior of the web page visitor. CRO uses a type of testing called “A/B split testing” to determine which version of a page (version A or version B) is more successful.
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