Call to Action (CTA)




DEFINITION: Call to Action or CTA

The one thing you want people to click on your page. Your call to action is the big shiny button you’re trying to steer attention toward, the “ask” every campaign is built around, your landing page’s raison d’etre.

Is a shape, button, text or image that instructs an individual with urgent phrases or words to perform an action. CTA’s are visually prominent and can be included on web pages, emails and on social media posts.

An element on a web page used to push visitors towards a specific action or conversion. A CTA can be a clickable button with text, an image, or text, and typically uses an imperative verb phrase like: “call today” or “buy now”.




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