Short for “web log”, a blog is a web page or a website that is regularly updated with new written content. Blogs are an important section of a website in digital marketing, as they offer fresh new content on a regular basis which can help attract new visitors, engage existing visitors, and give authority signals to Google.
Another feature of blogging is a space reserved for comments (usually following every post). These interactive sections can often be longer, and sometimes more interesting, than the original post. Visitors can view regular blog updates by going to the actual site or using an RSS feed aggregator like Google Reader.
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