Glossary
Digital Marketing Glossary
Are you puzzled by new digital marketing terms, technologies, abbreviations, etc.? Do you want to learn these terms so you can actually understand them? Below is a massive collection of terms, technologies, WordPress terms, Digital Marketing terms, Google terms, plugins, 3rd party applications, and so much more. These are just a small attempt & sample of the latest and greatest collection of industry standard terms.
3
- 301 Redirect
- 302 Redirect
- 3rd Party Logistics (3PL)
4
- 404 Error Page
5
- 503 Service Unavailable
a
- A/B Testing
- Abandoned Cart Emails
- Abandonment Rate
- Above the Fold
- Absolute Path
- Accessibility
- Accordion Checkout
- Acquisition
- Action
- Ad Copy
- Ad Extensions
- Ad Group
- Ad Manager Account
- Ad Network
- Ad Rank
- Add to Home Screen / Home Page (A2HS)
- Admin Area
- Admin Bar
- Administration Screens
- Administrator
- Affiliate Marketing
- Aggregator
- AJAX
- Akismet
- Alerts
- Algorithm
- Algorithm Update
- Alt Text
- Amazon Alexa
- AMP (Accelerated Mobile Pages)
- AMP Application Shell
- AMP Design Principles
- Analytics
- Anchor Text
- Anxiety
- Apache
- Array
- Atom
- Attachment
- Attention
- Attention-Driven Design
- Attention Ratio
- Author
- Automation
- Autosave
- Avatar
- Average Position
b
- Backlink
- Ban
- Banner Ad
- bbPress
- Benefits
- Bing
- Bing Ads
- Black Friday
- Black Hat
- Blip
- Blog
- Blogger
- Blogroll
- Bookmarking
- Bot
- Bounce Rate
- Branded Keywords
- Bread Crumbs
- Bricks & Mortar
- Broad Match
- Broken Links
- Bundled Products
- Business Intelligence Trends
- Business Manager
- Business to Business (B2B)
- Business to Business to Consumer (B2B2C)
- Business to Consumer (B2C)
- Buyer Persona
c
- Call to Action (CTA)
- Campaign
- Campaign Momentum
- Campaign Objective
- Canadian Anti Spam Legislation (CASL)
- Canonical URL
- Catalog Pricing Rules
- Category
- Category Page
- Checkout Page
- Child Product
- Child Theme
- chmod
- Clarity
- Click Rate
- Click-Through Page
- Click-Through Rate (CTR)
- Click-to-Call Button
- Cloaking
- CNAME Record
- Code
- Code Freeze
- Collaboration
- Collective Intelligence
- Comments
- Companion Ad
- Competitive Intelligence
- Confidence Level
- Confirmation Email
- Confirmation Level
- Congoo
- Congruence
- Connected TV (CTV)
- Contact Form
- Content
- Content Delivery Network (CDN)
- Content Management System (CMS)
- Content Marketing
- Context
- Context of Use
- Contextual Link Inventory
- Continuance
- Contrast
- Contributor
- Control Page
- Conversation Momentum
- Conversion
- Conversion Centered Design
- Conversion Centric Design
- Conversion Coupling
- Conversion Marketing
- Conversion Rate
- Conversion Rate Optimization (CRO)
- Conversion Scent
- Cookies
- Copywriting
- CPA (Cost Per Acquisition)
- Cost-Per-View
- cPanel
- CPC (Cost-Per-Click)
- CPM (Cost per Thousand)
- Crawler
- Credibility
- Cross Selling
- Crowdsourcing
- CSS (Cascading Style Sheets)
- CSV File
- Custom Backgrounds
- Custom Element
- Custom Fields
- Custom Headers
- Customer Lifetime Value (CLV)
- Customer Ratings & Reviews
- Customer Retention
- Cyber Monday
d
- Dashboard
- Database
- DDoS
- Decision Fatigue
- Dedicated Hosting
- Default Theme
- Delayed Impression
- DeLicio.us
- Design Match
- Development
- Digg
- Digital Marketing
- Digital Marketing Campaigns
- Directional Cues
- Directory
- Display Ads
- Display Network
- DMOZ
- DNS
- Dofollow
- DOM Content Loaded (DCL)
- Domain Name
- Doorway Page
- Drop Shipping
- Dropoff Rate
- Duplicate Content
- Duration
- Dynamic Ad Insertion (DAI)
e
- Editor
- Email Automation
- Email List
- Email Marketing
- Empathy
- Emphasis
- Encapsulation
- Enterprise Resource Planning Software (ERP)
- Entry
- Error Rate
- Exact Match
- Excerpt
f
- Facebook Ads Manager
- Facebook Advertising
- Facebook Business Page
- Facebook Profile
- Failed Test
- Fast. Integrated. Reliable. Engaging. (FIRE)
- Featured Image
- Featured Snippet
- Features
- Fetch API
- Filtered Navigation
- Filters
- First Contentful Paint (FCP)
- First, Last, Invert, Play (FLIP)
- First Paint (FP)
- Flat Rate Shipping
- Flexbox
- Fluid Layout
- Footer
- Form Fill
- Form Love
- Framing
- Free Shipping
- Free Shipping Day
- Free Software
- Friction
- Front-End Developer
- FTP
- Fulfillment
- Full Episode Player (FEP)
- functions.php
g
- GCLID
- General Data Protection Regulation (GDPR)
- Geo-Fencing
- Geo Targeting
- Gift Registry
- GitHub
- GiveX
- Google+
- Google Ads (formerly Google AdWords)
- Google AdSense
- Google Algorithm Updates
- Google Analytics
- Google Home
- Google Hummingbird
- Google Interactive Media Ads SDK (IMA SDK)
- Google Maps
- Google My Business
- Google Panda
- Google Partner Agency
- Google Penguin
- Google Pigeon
- Google Reviews
- Google Search Console
- GPL
- Gravity Forms
- Green Monday
- Grid
- Group Products
- Growth Hacking
- Guest Checkout
h
- H1 Tag
- HARO
- Hashtag
- Header
- Header Code
- Header Tags
- Heatmap
- Hero Shot
- Home Page
- Hooks
- Hreflang Tag
- .htaccess
- HTML
- HTML5 / HTML 5
- HTTP
- Hyperlink
- HTTPS
i
- IAB
- iFrame
- Implementation
- Impression
- Impression Share
- In-Banner Video (IBV)
- In-Feed Video
- In-Stream
- Inbound Marketing
- Index
- Information Architecture
- Information Scent
- Infrastructure
- InStream
- Integration Developer
- Interaction Design
- Interruption
- Interstitial
- Inventory Management Software
- IP Address
j
- Java
- JavaScript
- jQuery
k
- Keyword Phrase
- Keyword Research
- Keyword Stuffing
- Keywords
- Keywork Density
l
- Landing Page
- Landing Page Design
- Landing Page Element
- Landing Page Headline
- Landing Page Optimization
- Lead Generation
- Lead Nurturing
- Leads
- Leak
- Lifecycle Callback
- Lighthouse
- Linear
- Link
- Link Network
- Link Profile
- LinkedIn Advertising
- local.xml
- Localhost
- Long Form Video
- Long Tail Keywords
- Lookalike Audience
- Loop
- LSI (Latent Semantic Indexing)
m
- Magneto
- Manual Payment Systems
- Manufacturer
- Map Pack
- Marketing Funnel
- Media
- Media Settings
- Medium
- Memory Usage
- Merchandise Optimization
- Merchandising
- Merchant Account
- Message Match
- Meta Description
- Meta Keywords
- Meta Tags
- Mid-Roll
- Mobile First Design
- Mobile-Friendly Form
- Mobile Optimization
- Mobile Optimized Copy
- Mobile Websites
- Monitor Shopping
- Motion
- MRAID
- Multi-Step Checkout
- Multisite
- Multivariate Testing
- Mutation Observer
- MX Record
- MySQL
n
- NAP (Name, Address, Phone Number)
- Native Video
- Navigation Menus
- Negative Keywords
- Netsuite
- Nofollow
- Non-Linear
o
- On-Site Search
- One Step Checkout
- Onload (OL)
- Open Rate
- Open Source
- Optimization
- Order Confirmation Page
- Order History
- Organic Traffic
- OTT (Over-the-Top)
- Outstream Video
- Overlay
p
- Page
- Page Layout
- Page Title
- Parent Product
- Parent Theme
- Payment Gateway
- Payment Processor
- PBN (Private Blog Network)
- Penalty
- Permalinks
- Permission Marketing
- PHP
- Phrase Match
- Pingback
- Plugin
- Plugin Editor
- Pod
- Point of Sale System (POS)
- Post-Conversion
- Post Formats
- Post-Roll
- Post Status
- Post Types
- PPC (Pay-Per-Click)
- Pre-Roll
- Premium Content
- Pretargeting
- Pricing Rules
- Primary Menu
- Product Listing Ads
- Product Page (aka Product Detail Page)
- Profile
- Programmatic TV (PTV)
- Progressive Web App (PWA)
- Project Management Professional Certification (PMP)
- Project Manager
- Promotions
- Proximity
q
- Quality Score
- Quartile
- Query
- Quick Edit
r
- Rankings
- Real Time Bidding (RTB)
- Real Time Shipping
- Reciprocal Link
- Redirect
- Referral
- Rel Canonical
- Relavance
- Remarketing
- Responsive Design
- Responsive Theme
- Responsive Web Design
- Retargeting
- ROI (Return on Investment)
- Revenue Optimization
- Revisions
- ROAS (Return On Ad Spend)
- Robots.txt
- RSS
s
- Scarcity
- Schema Markup
- Screen Options
- Search Engine
- SEM (Search Engine Marketing)
- SERP (Search Engine Results Page)
- Search Network
- Search Operator
- Segmentation
- SEO
- Sessions
- Settings
- Shared Hosting
- Shipping Quotes
- Shopify
- Shopping Cart Abandonment
- Shopping Cart Price Rules
- Short Form Video
- Shortcodes
- Showrooming
- Sidebar
- Single Click Checkout
- Siri
- Sit-Back Shopping
- Sitelink
- Sitemap
- Skinning
- Skip Rate
- Skippable
- Slider
- Slug
- SMS Marketing
- Social Commerce
- Social Media Marketing
- Social Proof
- Software as a Service (SaaS)
- Software License
- Source
- Spam
- Spider
- Split Testing
- Splog
- SSL
- Static Front Page
- Stop Words
- Style Sheet
- Subcategory
- Subdomain
- Subjectivity
- Subscriber
- Super Saturday
- Surprise
- Systems Integration
t
- Tag
- Taxonomy
- Template
- Terms
- Test Hypothesis
- Testimonials
- Text Editor
- Theme
- Theme Editor
- Theme Framework
- Theme Options
- Third-Party Ad Serving (3PAS)
- Thumbnail Sizes
- Title Tag
- Toolbar
- Tools
- Tracking Code
- Trash
- Trust
- Twitter Advertising
- Twitter Flight School
- TXT Record
u
- Unique Campaign Proposition
- Unique Visitors
- Unsubscribe
- Up Selling
- Updates
- Urgency
- URL
- Usability
- Usability Testing
- UX (User Experience)
- UGC (User-Generated Content)
- User Intent
- UI (User Interface)
- User Role
- User Testing
- UVP (Unique Value Proposition)
v
- VAST Wrapper
- Video Ad Serving Template (VAST)
- Video Multiple Ad Playlist (VMAP)
- Video Player Ad-Serving Interface Definition (VPAID)
- Video Throttling
- View Rate
- View Through Rate (VTR)
- Visitors
- Visits
- Visual Editor
- VPAID Adapter
- VPS Hosting
w
- WAMP
- Warehouse Management System (WMS)
- Web 2.0
- Web Hosting
- Webinar
- Website
- Website Designer
- Welcome Email
- White Hat
- Whitespace
- Wholesaler
- Widgets
- Wireframe
- Wishlists
- WordCamp
- WordPress
- WordPress.com
- WP-Config.php
- WP_Query
x
- XML
- XML Sitemap
y
- Yahoo
- Yahoo Advertising
- Yahoo Search
- Yelp
- YouTube
- YouTube Advertising
z
- Zapier
- Zoho CRM